Korea Treatment Radar · October 2026
What Koreans search for before a skin clinic
We read 7,485 Korean search terms on Naver, the search engine most people in Korea use, across 33 non-surgical clinic treatments: which ones people look up, what they ask about them, and how interest is moving in Korea and in English searches worldwide. It is a picture of search interest, not of treatments performed. Updated monthly.
Naver data collected 2026-10-22, covering the previous 30 days.[1] Not medical advice, and not a ranking of clinics.
Permanent page for the October 2026 edition, which is also the latest. Download the data.
Of the 33 non-surgical treatments we track, Koreans searched most in this edition for Botox (botulinum toxin), Dermal filler, Laser hair removal, Rejuran and Ultherapy. The one you rarely see in English is skin botox: in Korean it is searched 2.5× as often as plain Botox.
Big in Korea, rare in English
Skin botox: the toxin treatment Koreans search for most
In Korean searches, 스킨보톡스 (skin botox) comes up 2.5× as often as the plain word for Botox, and it makes up 26.8% of the toxin-related searches in this edition.[1] In English it is a niche term: worldwide, “skin botox” gets about 0.7% as many Google searches as “botox” (1k–10k a month).[2]
Korean clinics use the name for very small doses of toxin injected superficially, in or just beneath the skin rather than deep into a muscle, and market it for pores, oil and fine texture. It is the same drug as Botox used a different way, so the questions a doctor answers are different too: which product, how much, and where.
Toxin searches in Korea are split by use more than by brand. Besides skin botox, people search for jaw-slimming toxin (13.6% of toxin searches), salivary-gland toxin for a slimmer lower face (4.5%), and mouth-corner toxin (4.1%).
Read our Botox in Korea guide for how toxin products and uses differ.
October 2026
Top 20 of the 33 treatments we track
Interest index: each treatment’s monthly Naver searches across its related terms, scaled so the top treatment is 100. Korea trend follows Google searches in Korea for the main Korean name; English trend follows Google searches worldwide for the English name. Both compare Jul 2026–Sep 2026 with Oct 2025–Dec 2025.[2]
Injectable · Toxin injections. In Korea the searches split by use: skin botox, jaw, salivary gland, mouth corners.
- Search index
- 100
- Korea trend
- +22%
- Global English trend
- +7%
Most asked: Does it work? (11.2%)
Injectable · Gel injected to add volume. Lips, forehead, under-eye and smile lines lead the Korean searches.
- Search index
- 43
- Korea trend
- +23%
- Global English trend
- -1%
Most asked: How much? (8.1%)
- 3Laser hair removal레이저 제모
Laser · Hair reduction with laser. Beard, underarm and Brazilian are common Korean searches.
- Search index
- 39
- Korea trend
- +39%
- Global English trend
- +7%
Most asked: How much? (9.1%)
- 4Rejuran리쥬란
Injectable · PharmaResearch's PN (polynucleotide) injectable. Four variants, including Rejuran HB plus.
- Search index
- 32
- Korea trend
- 0%
- Global English trend
- 0%
Most asked: Does it work? (19.4%)
- 5Ultherapy울쎄라
Energy device · Merz's micro-focused ultrasound lifting device. Korean quotes count it in shots.
- Search index
- 29
- Korea trend
- +6%
- Global English trend
- -6%
Most asked: How much? (17.8%)
Energy device · Classys's focused-ultrasound (HIFU) device, sold abroad as Ultraformer.
- Search index
- 26
- Korea trend
- +23%
- Global English trend
- -5%
Most asked: Does it work? (16.3%)
- 7Juvelook쥬베룩
Injectable · Vaim's PDLLA with hyaluronic acid. Juvelook Volume is the larger-vial version.
- Search index
- 23
- Korea trend
- 0%
- Global English trend
- +15%
Most asked: Does it work? (14.5%)
- 8Thermage써마지
Energy device · Solta's monopolar radiofrequency device, the original that several Korean RF devices compare themselves to.
- Search index
- 21
- Korea trend
- +15%
- Global English trend
- -18%
Most asked: How much? (18.2%)
- 9Laser toning / pico toning레이저 토닝 · 피코 토닝
Laser · Low-energy laser passes for pigment and tone, with Q-switched or picosecond lasers.
- Search index
- 18
- Korea trend
- +15%
- Global English trend
- 0%
Most asked: Does it work? (19.2%)
- 10Onda lifting온다 리프팅
Energy device · A treatment named after DEKA's Onda, a 2.45 GHz microwave device marketed for localized fat and skin laxity.
- Search index
- 17
- Korea trend
- +31%
- Global English trend
- -21%
Most asked: How much? (12.2%)
- 11Potenza포텐자
Energy device · Jeisys's RF microneedling device, with needle and non-invasive tips.
- Search index
- 14
- Korea trend
- +22%
- Global English trend
- —
Most asked: Does it work? (26.1%)
- 12Re2O리투오
Injectable · L&C Bio's injectable made from donated human skin with the cells removed, sold as Elravie Re2O and classed in Korea as human tissue.
- Search index
- 13
- Korea trend
- +50%
- Global English trend
- +235%
- 13Contour / fat-dissolving injections윤곽주사 · 지방분해주사
Injectable · Injections sold to slim the face outline (윤곽주사) or to reduce local fat on the face and body (지방분해주사).
- Search index
- 13
- Korea trend
- -13%
- Global English trend
- —
Most asked: Does it work? (7%)
- 14Skin boosters (water-glow injections)스킨부스터 · 물광주사
Injectable · Small injections across the face for hydration and texture, including hyaluronic-acid 'water-glow' shots.
- Search index
- 12
- Korea trend
- +40%
- Global English trend
- 0%
Most asked: Does it work? (19.9%)
- 15Volnewmer볼뉴머
Energy device · Classys's 6.78 MHz monopolar RF device with water cooling.
- Search index
- 12
- Korea trend
- -6%
- Global English trend
- +41%
Most asked: Does it work? (6.5%)
- 16InMode인모드
Energy device · An Israeli maker's RF platform. 'InMode' on a menu can mean several different applicators.
- Search index
- 11
- Korea trend
- 0%
- Global English trend
- -24%
Most asked: Does it work? (21.3%)
- 17Density덴서티
Energy device · Jeisys's 6.78 MHz RF device with monopolar and bipolar tips.
- Search index
- 10
- Korea trend
- +6%
- Global English trend
- —
Most asked: How much? (4.2%)
- 18Sculptra스컬트라
Injectable · Galderma's PLLA collagen stimulator.
- Search index
- 10
- Korea trend
- —
- Global English trend
- 0%
Most asked: Does it work? (14.4%)
- 19Thread lift실리프팅
Procedure · Threads with barbs or cones placed under the skin of the face to hold tissue in a lifted position.
- Search index
- 9
- Korea trend
- -13%
- Global English trend
- -24%
Most asked: How much? (14%)
- 20Aqua peel아쿠아필
Facial · A water-based exfoliating and pore-cleansing facial.
- Search index
- 7
- Korea trend
- +41%
- Global English trend
- -7%
Most asked: Does it work? (15.6%)
“—” means too few searches to compare, or no distinct English name to track.
Before booking
What Koreans ask about each treatment
Searchers add words to a treatment’s name, and those words show what they want to know.[1] Price questions run highest for Thermage (18.2%) and Ultherapy (17.8%). “Does it work?” comes up most for Potenza (26.1%) and InMode (21.3%).
Energy devices are searched by shot count: Ultherapy, Shurink (Ultraformer) and Thermage. A Korean quote for these is usually written in shots, so the number alone does not tell you the tip or the areas covered.
Swipe the table to see all four questions →
| Treatment | Does it work? | How much? | Does it hurt? | How many shots? |
|---|---|---|---|---|
| Botox (botulinum toxin)보톡스 | 11.2% | 9.3% | — | — |
| Dermal filler필러 | — | 8.1% | — | — |
| Laser hair removal레이저 제모 | — | 9.1% | — | — |
| Rejuran리쥬란 | 19.4% | 6.5% | 0.5% | — |
| Ultherapy울쎄라 | 14% | 17.8% | 4.6% | 12.1% |
| Shurink (Ultraformer)슈링크 | 16.3% | 3.2% | — | 7.5% |
| Juvelook쥬베룩 | 14.5% | 6.9% | — | — |
| Thermage써마지 | 16.6% | 18.2% | 3.6% | 11.1% |
| Laser toning / pico toning레이저 토닝 · 피코 토닝 | 19.2% | 6% | — | — |
| Onda lifting온다 리프팅 | — | 12.2% | — | — |
| Potenza포텐자 | 26.1% | 8.1% | — | — |
| Contour / fat-dissolving injections윤곽주사 · 지방분해주사 | 7% | 6.1% | — | — |
| Skin boosters (water-glow injections)스킨부스터 · 물광주사 | 19.9% | 7.4% | — | — |
| Volnewmer볼뉴머 | 6.5% | 0.8% | — | — |
| InMode인모드 | 21.3% | 7.9% | — | — |
| Density덴서티 | — | 4.2% | — | — |
| Sculptra스컬트라 | 14.4% | 11.5% | — | — |
| Thread lift실리프팅 | 1.1% | 14% | 1.2% | — |
| Aqua peel아쿠아필 | 15.6% | 7.8% | — | — |
Share of each treatment’s searches that include the question word (for example 효과 “effect”, 가격 “price”, 통증 “pain”, 샷 “shots”). Treatments with fewer than 10 related search terms are left out.
Searched together
Treatments Koreans look up as a pair
Ultherapy + Thermage
13.7% of all searches naming Thermage also name Ultherapy.
Juvelook + Potenza
4.6% of all searches naming Potenza also name Juvelook.
Exosome treatments + Potenza
2.5% of all searches naming Exosome treatments also name Potenza.
Shurink (Ultraformer) + InMode
0.9% of all searches naming InMode also name Shurink (Ultraformer).
Ultherapy + InMode
0.6% of all searches naming InMode also name Ultherapy.
The two names appear in the same search. That does not tell you whether people compare them, book them together, or how a product is given, and it is not a recommendation to combine them; that is a doctor’s call.
Momentum
Rising in Korea, and in English searches
Rising in Korea
Google searches in Korea, Jul 2026–Sep 2026 vs Oct 2025–Dec 2025.[2]
- Re2O리투오+50%
- Ellansé엘란쎄+45%
- LaLa Peel라라필+44%
- Clarity laser클라리티+42%
- Aqua peel아쿠아필+41%
- Skin boosters (water-glow injections)스킨부스터 · 물광주사+40%
Up in both this edition: Re2O (+50% in Korea, +235% in English searches) and LaLa Peel (+44% in Korea, +31% in English searches). Two growth rates side by side do not show which market moved first; we will keep tracking them month by month.
Open data
Download this edition
- Full edition (JSON)data.v1.json
- Treatments (CSV)families.v1.csv
- Pairs searched together (CSV)combos.v1.csv
The files hold the derived values shown on this page (index, question shares, trends, pairs) with the English and Korean names this edition was published with. Raw Naver and Google search counts are not included.
Our selection, classification and derived values are free to reuse under CC BY 4.0. Credit “Glow in Seoul, Korea Treatment Radar 2026-10, https://glowinseoul.com/korea-treatment-radar/2026-10”, link the license, and say if you changed the data. Naver’s and Google’s own terms still apply to their underlying data.
Format version 1: new columns may be added at the end; a breaking change gets new file names. Published files are not changed in place; a correction gets a new file and a note here.
What each column means
- index · families[].index
- Relative Naver search interest within this edition, 0–100; the most-searched treatment = 100. Interest, not treatments performed. Compare ranks, not index values, across editions.
- keyword_count · families[].keywordCount
- Number of distinct Naver search terms counted for the treatment (not a number of searches).
- questions_eligible · families[].questionsEligible
- true when keyword_count is at least 10. When false, question shares are too thin to read; 0 does not mean nobody asks.
- q_<type>_pct · families[].questions.<type>
- Percent of the treatment's Naver searches whose term contains that question word (effect, price, pain, interval, downtime, sideEffect, review, shots). Types overlap and need not sum to 100.
- kr_trend_pct · families[].krTrend
- Percent change in Google searches in Korea for the main Korean name: sum of the last three months vs the first three of the 12-month window. Empty/null when the series is shorter than 12 months, has a missing month, or the first three months total under 300 searches.
- en_trend_pct · families[].enTrend
- Same as kr_trend_pct for the English name, worldwide. Empty/null also when no unambiguous English name is tracked.
- en_volume_bucket · families[].enBucket
- Google average monthly searches for the English name, worldwide, over the 12-month window, as a band: <100, 100–1k, 1k–10k, 10k–100k, 100k+. Empty/null when not tracked.
- share_pct · combos[].share
- Searches naming both treatments of the pair, as a percent of (searches for the smaller treatment alone + searches naming the pair). Searches that pair the smaller treatment with a different treatment are not in the denominator.
All editions
- October 2026 (this page)
How we made this
Method and limits
Searches. For each treatment we pulled Naver’s keyword tool data for the treatment name and the related terms Naver returns, then counted every term that contains the treatment’s Korean name.[1] Terms for creams, ampoules, home devices and other things that share a treatment’s name are removed; bare “PDRN”, mostly a skincare ingredient, is left out and only injection wording counts. A term that pairs a brand with its category (Rejuran skin booster) counts toward the brand. A term that names two treatments, or a known shorthand for a pair, counts toward neither total and only toward the pairs above. Naver reports small terms as “under 10”; we count those as zero rather than guess.
Trends. Naver’s tool gives only the latest month, so trends come from Google search volumes: the main Korean name in Korea, and the English name worldwide. English names that mostly mean something else (Potenza is also a tyre line) are not tracked. This edition uses Oct 2025 to Sep 2026. Changes on small bases are not shown.[2]
Scope. Non-surgical clinic treatments only. Surgery such as under-eye fat repositioning and IV drips are left out. Brand names and general categories sit in one list because that is how Koreans search; Rejuran, for example, is one product inside the wider skin-booster category.
What this is not. Searches are interest, not treatments performed, satisfaction or results. Clinic marketing and seasonal events push searches up. For counts of procedures, the closest public source is the ISAPS 2025 survey, which estimates about 532,000 botulinum toxin and 374,000 hyaluronic acid procedures in South Korea from plastic surgeons’ survey responses; it does not cover other clinics or name brands.[3] On exosome products, note the US FDA’s 2019 alert that it had approved none.[4]
Who made it. Glow in Seoul editorial, with AI assistance for data processing. No clinic paid for or reviewed this page, and it links to no clinic. Glow in Seoul has one labeled advertising partner; see our transparency page.
Sources
- Google Ads search volume, retrieved through DataForSEO — 12-month series for Korea (Korean) and worldwide (English)
- ISAPS International Survey on Aesthetic/Cosmetic Procedures 2025 — South Korea, non-surgical procedures (survey-based estimates)
- US FDA, public safety notification on exosome products (2019)
Edition 2026-10 · Latest edition · All guides