{
  "format": "glowinseoul/korea-treatment-radar@1",
  "title": "Korea Treatment Radar, edition 2026-10",
  "url": "https://glowinseoul.com/korea-treatment-radar/2026-10",
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "scope": "Covers Glow in Seoul's selection, classification and derived values in this file. Raw Naver and Google search counts are not included; those services' own terms still apply to their data.",
    "attribution": "Glow in Seoul, Korea Treatment Radar 2026-10, https://glowinseoul.com/korea-treatment-radar/2026-10. Link the license and say if you changed the data."
  },
  "dictionary": [
    {
      "field": "families[].index",
      "meaning": "Relative Naver search interest within this edition, 0–100; the most-searched treatment = 100. Interest, not treatments performed. Compare ranks, not index values, across editions."
    },
    {
      "field": "families[].keywordCount",
      "meaning": "Number of distinct Naver search terms counted for the treatment (not a number of searches)."
    },
    {
      "field": "families[].questionsEligible",
      "meaning": "true when keyword_count is at least 10. When false, question shares are too thin to read; 0 does not mean nobody asks."
    },
    {
      "field": "families[].questions.<type>",
      "meaning": "Percent of the treatment's Naver searches whose term contains that question word (effect, price, pain, interval, downtime, sideEffect, review, shots). Types overlap and need not sum to 100."
    },
    {
      "field": "families[].krTrend",
      "meaning": "Percent change in Google searches in Korea for the main Korean name: sum of the last three months vs the first three of the 12-month window. Empty/null when the series is shorter than 12 months, has a missing month, or the first three months total under 300 searches."
    },
    {
      "field": "families[].enTrend",
      "meaning": "Same as kr_trend_pct for the English name, worldwide. Empty/null also when no unambiguous English name is tracked."
    },
    {
      "field": "families[].enBucket",
      "meaning": "Google average monthly searches for the English name, worldwide, over the 12-month window, as a band: <100, 100–1k, 1k–10k, 10k–100k, 100k+. Empty/null when not tracked."
    },
    {
      "field": "combos[].share",
      "meaning": "Searches naming both treatments of the pair, as a percent of (searches for the smaller treatment alone + searches naming the pair). Searches that pair the smaller treatment with a different treatment are not in the denominator."
    }
  ],
  "edition": "2026-10",
  "collectedAt": "2026-10-22T08:59:33.372Z",
  "naverKeywords": 7485,
  "familiesTracked": 33,
  "googleWindow": {
    "from": "2025-10",
    "to": "2026-09"
  },
  "families": [
    {
      "rank": 1,
      "id": "botox",
      "index": 100,
      "keywordCount": 376,
      "questions": {
        "effect": 11.2,
        "price": 9.3,
        "pain": 0,
        "interval": 1.8,
        "downtime": 0,
        "sideEffect": 0,
        "review": 2.6,
        "shots": 0
      },
      "subconcepts": {
        "skin-botox": 26.8,
        "salivary-gland": 4.5,
        "mouth-corner": 4.1,
        "jaw": 13.6
      },
      "krTrend": 22,
      "enTrend": 7,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "botox",
      "name": "Botox (botulinum toxin)",
      "korean": "보톡스"
    },
    {
      "rank": 2,
      "id": "filler",
      "index": 43,
      "keywordCount": 282,
      "questions": {
        "effect": 0,
        "price": 8.1,
        "pain": 0,
        "interval": 0,
        "downtime": 0.1,
        "sideEffect": 0,
        "review": 5.2,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 23,
      "enTrend": -1,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "filler",
      "name": "Dermal filler",
      "korean": "필러"
    },
    {
      "rank": 3,
      "id": "laser-hair-removal",
      "index": 39,
      "keywordCount": 516,
      "questions": {
        "effect": 0,
        "price": 9.1,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0.4,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 39,
      "enTrend": 7,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "laser-hair-removal",
      "name": "Laser hair removal",
      "korean": "레이저 제모"
    },
    {
      "rank": 4,
      "id": "rejuran",
      "index": 32,
      "keywordCount": 98,
      "questions": {
        "effect": 19.4,
        "price": 6.5,
        "pain": 0.5,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 4.9,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 0,
      "enTrend": 0,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "rejuran",
      "name": "Rejuran",
      "korean": "리쥬란"
    },
    {
      "rank": 5,
      "id": "ultherapy",
      "index": 29,
      "keywordCount": 121,
      "questions": {
        "effect": 14,
        "price": 17.8,
        "pain": 4.6,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 2.6,
        "shots": 12.1
      },
      "subconcepts": {},
      "krTrend": 6,
      "enTrend": -6,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "ultherapy",
      "name": "Ultherapy",
      "korean": "울쎄라"
    },
    {
      "rank": 6,
      "id": "shurink",
      "index": 26,
      "keywordCount": 59,
      "questions": {
        "effect": 16.3,
        "price": 3.2,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 7.5
      },
      "subconcepts": {},
      "krTrend": 23,
      "enTrend": -5,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "shurink",
      "name": "Shurink (Ultraformer)",
      "korean": "슈링크"
    },
    {
      "rank": 7,
      "id": "juvelook",
      "index": 23,
      "keywordCount": 81,
      "questions": {
        "effect": 14.5,
        "price": 6.9,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 3.5,
        "shots": 0
      },
      "subconcepts": {
        "juvelook-volume": 35.4
      },
      "krTrend": 0,
      "enTrend": 15,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "juvelook",
      "name": "Juvelook",
      "korean": "쥬베룩"
    },
    {
      "rank": 8,
      "id": "thermage",
      "index": 21,
      "keywordCount": 100,
      "questions": {
        "effect": 16.6,
        "price": 18.2,
        "pain": 3.6,
        "interval": 0,
        "downtime": 0.9,
        "sideEffect": 0,
        "review": 2.2,
        "shots": 11.1
      },
      "subconcepts": {},
      "krTrend": 15,
      "enTrend": -18,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "thermage",
      "name": "Thermage",
      "korean": "써마지"
    },
    {
      "rank": 9,
      "id": "toning",
      "index": 18,
      "keywordCount": 105,
      "questions": {
        "effect": 19.2,
        "price": 6,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 15,
      "enTrend": 0,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "toning",
      "name": "Laser toning / pico toning",
      "korean": "레이저 토닝 · 피코 토닝"
    },
    {
      "rank": 10,
      "id": "onda",
      "index": 17,
      "keywordCount": 36,
      "questions": {
        "effect": 0,
        "price": 12.2,
        "pain": 0,
        "interval": 2.5,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 31,
      "enTrend": -21,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "onda",
      "name": "Onda lifting",
      "korean": "온다 리프팅"
    },
    {
      "rank": 11,
      "id": "potenza",
      "index": 14,
      "keywordCount": 29,
      "questions": {
        "effect": 26.1,
        "price": 8.1,
        "pain": 0,
        "interval": 2.2,
        "downtime": 0,
        "sideEffect": 0,
        "review": 7.3,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 22,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": true,
      "entity": "potenza",
      "name": "Potenza",
      "korean": "포텐자"
    },
    {
      "rank": 12,
      "id": "re2o",
      "index": 13,
      "keywordCount": 1,
      "questions": {
        "effect": 0,
        "price": 0,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 50,
      "enTrend": 235,
      "enBucket": "1k–10k",
      "questionsEligible": false,
      "entity": "re2o",
      "name": "Re2O",
      "korean": "리투오"
    },
    {
      "rank": 13,
      "id": "contour-injection",
      "index": 13,
      "keywordCount": 90,
      "questions": {
        "effect": 7,
        "price": 6.1,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 2.1,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": -13,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": true,
      "entity": "contour-injection",
      "name": "Contour / fat-dissolving injections",
      "korean": "윤곽주사 · 지방분해주사"
    },
    {
      "rank": 14,
      "id": "skin-booster",
      "index": 12,
      "keywordCount": 34,
      "questions": {
        "effect": 19.9,
        "price": 7.4,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0.9,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 40,
      "enTrend": 0,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "skin-booster",
      "name": "Skin boosters (water-glow injections)",
      "korean": "스킨부스터 · 물광주사"
    },
    {
      "rank": 15,
      "id": "volnewmer",
      "index": 12,
      "keywordCount": 15,
      "questions": {
        "effect": 6.5,
        "price": 0.8,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": -6,
      "enTrend": 41,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "volnewmer",
      "name": "Volnewmer",
      "korean": "볼뉴머"
    },
    {
      "rank": 16,
      "id": "inmode",
      "index": 11,
      "keywordCount": 82,
      "questions": {
        "effect": 21.3,
        "price": 7.9,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 3.5,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 0,
      "enTrend": -24,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "inmode",
      "name": "InMode",
      "korean": "인모드"
    },
    {
      "rank": 17,
      "id": "density",
      "index": 10,
      "keywordCount": 17,
      "questions": {
        "effect": 0,
        "price": 4.2,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 6,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": true,
      "entity": "density",
      "name": "Density",
      "korean": "덴서티"
    },
    {
      "rank": 18,
      "id": "sculptra",
      "index": 10,
      "keywordCount": 38,
      "questions": {
        "effect": 14.4,
        "price": 11.5,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 5.7,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": null,
      "enTrend": 0,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "sculptra",
      "name": "Sculptra",
      "korean": "스컬트라"
    },
    {
      "rank": 19,
      "id": "thread-lift",
      "index": 9,
      "keywordCount": 81,
      "questions": {
        "effect": 1.1,
        "price": 14,
        "pain": 1.2,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 2.3,
        "review": 7.2,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": -13,
      "enTrend": -24,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "thread-lift",
      "name": "Thread lift",
      "korean": "실리프팅"
    },
    {
      "rank": 20,
      "id": "aqua-peel",
      "index": 7,
      "keywordCount": 15,
      "questions": {
        "effect": 15.6,
        "price": 7.8,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 41,
      "enTrend": -7,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "aqua-peel",
      "name": "Aqua peel",
      "korean": "아쿠아필"
    },
    {
      "rank": 21,
      "id": "mole-removal",
      "index": 7,
      "keywordCount": 142,
      "questions": {
        "effect": 0,
        "price": 9.7,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 0,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": true,
      "entity": "mole-removal",
      "name": "Mole and spot removal",
      "korean": "점빼기"
    },
    {
      "rank": 22,
      "id": "titanium",
      "index": 6,
      "keywordCount": 34,
      "questions": {
        "effect": 12.2,
        "price": 14.1,
        "pain": 1.7,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 7,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": true,
      "entity": "titanium",
      "name": "Titanium lifting",
      "korean": "티타늄 리프팅"
    },
    {
      "rank": 23,
      "id": "oligio",
      "index": 6,
      "keywordCount": 35,
      "questions": {
        "effect": 25,
        "price": 6.3,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 12.5
      },
      "subconcepts": {},
      "krTrend": -35,
      "enTrend": -29,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "oligio",
      "name": "Oligio",
      "korean": "올리지오"
    },
    {
      "rank": 24,
      "id": "ldm",
      "index": 6,
      "keywordCount": 22,
      "questions": {
        "effect": 0,
        "price": 6.3,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 14,
      "enTrend": 36,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "ldm",
      "name": "LDM",
      "korean": "LDM"
    },
    {
      "rank": 25,
      "id": "fraxel",
      "index": 6,
      "keywordCount": 21,
      "questions": {
        "effect": 25,
        "price": 8.8,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 5.5,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 14,
      "enTrend": -18,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "fraxel",
      "name": "Fraxel",
      "korean": "프락셀"
    },
    {
      "rank": 26,
      "id": "radiesse",
      "index": 5,
      "keywordCount": 12,
      "questions": {
        "effect": 0,
        "price": 17.1,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 6.4,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 40,
      "enTrend": -13,
      "enBucket": "100k+",
      "questionsEligible": true,
      "entity": "radiesse",
      "name": "Radiesse",
      "korean": "레디어스"
    },
    {
      "rank": 27,
      "id": "exosome",
      "index": 5,
      "keywordCount": 31,
      "questions": {
        "effect": 18.7,
        "price": 2.7,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0.3
      },
      "subconcepts": {},
      "krTrend": -6,
      "enTrend": -50,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "exosome",
      "name": "Exosome treatments",
      "korean": "엑소좀"
    },
    {
      "rank": 28,
      "id": "vascular-laser",
      "index": 4,
      "keywordCount": 27,
      "questions": {
        "effect": 0,
        "price": 7.9,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 1.2,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 30,
      "enTrend": 7,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "vascular-laser",
      "name": "Vbeam / Excel V",
      "korean": "브이빔 · 엑셀브이"
    },
    {
      "rank": 29,
      "id": "lala-peel",
      "index": 3,
      "keywordCount": 8,
      "questions": {
        "effect": 0,
        "price": 4.9,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 44,
      "enTrend": 31,
      "enBucket": "1k–10k",
      "questionsEligible": false,
      "entity": "lala-peel",
      "name": "LaLa Peel",
      "korean": "라라필"
    },
    {
      "rank": 30,
      "id": "clarity",
      "index": 2,
      "keywordCount": 9,
      "questions": {
        "effect": 0,
        "price": 0.1,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 42,
      "enTrend": -8,
      "enBucket": "1k–10k",
      "questionsEligible": false,
      "entity": "clarity",
      "name": "Clarity laser",
      "korean": "클라리티"
    },
    {
      "rank": 31,
      "id": "ellanse",
      "index": 1,
      "keywordCount": 10,
      "questions": {
        "effect": 0,
        "price": 8.4,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": 45,
      "enTrend": -33,
      "enBucket": "10k–100k",
      "questionsEligible": true,
      "entity": "ellanse",
      "name": "Ellansé",
      "korean": "엘란쎄"
    },
    {
      "rank": 32,
      "id": "pdrn",
      "index": 1,
      "keywordCount": 2,
      "questions": {
        "effect": 0,
        "price": 0,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": -25,
      "enTrend": null,
      "enBucket": null,
      "questionsEligible": false,
      "entity": "pdrn",
      "name": "PDRN (salmon injection)",
      "korean": "연어주사"
    },
    {
      "rank": 33,
      "id": "10therma",
      "index": 1,
      "keywordCount": 12,
      "questions": {
        "effect": 0,
        "price": 11.5,
        "pain": 0,
        "interval": 0,
        "downtime": 0,
        "sideEffect": 0,
        "review": 0,
        "shots": 0
      },
      "subconcepts": {},
      "krTrend": -17,
      "enTrend": 0,
      "enBucket": "1k–10k",
      "questionsEligible": true,
      "entity": "10therma",
      "name": "10Therma",
      "korean": "텐써마"
    }
  ],
  "combos": [
    {
      "a": "ultherapy",
      "b": "thermage",
      "smaller": "thermage",
      "share": 13.7
    },
    {
      "a": "juvelook",
      "b": "potenza",
      "smaller": "potenza",
      "share": 4.6
    },
    {
      "a": "exosome",
      "b": "potenza",
      "smaller": "exosome",
      "share": 2.5
    },
    {
      "a": "shurink",
      "b": "inmode",
      "smaller": "inmode",
      "share": 0.9
    },
    {
      "a": "ultherapy",
      "b": "inmode",
      "smaller": "inmode",
      "share": 0.6
    }
  ],
  "highlights": {
    "skinBotoxVsBotox": 2.5,
    "skinBotoxEnBucket": "1k–10k",
    "skinBotoxEnPerBotoxEn": 0.7
  }
}