How these counts are made

Snapshot

The counts run through 2026-07-31, Asia/Seoul, inclusive. Monthly mention counts cover 2026-01 through 2026-07. The source is Korean-language YouTube channels: 7,626 videos, 129 creators, and 19,750 mentions. Export commit 2f3324de00e6.

What gets included

A product is in this export only when it has at least 3 creators, at least 2 non-sponsored creators, and at least 2 evidence lines, and it passes the export identity check. 939 products and 232 brands passed. The public pages drop review text, summaries, prices, and shop links.

A detail page exists only when the product has an English name and that name is marked as a translation or an official spelling. This snapshot published 939 English names (enrichment status cache-only, 0 pending). A translated name is an unofficial English name. The Korean name stays beside it.

A brand page exists when at least two products of that brand have an English name. The hub lists a brand when one product has an English name, and links a page only when the page exists. The Korean brand name stays beside the English one. When the English brand field is empty, an ASCII alias may be shown as a display label. That alias is not a product name. A product with no English category appears only under Uncategorized. A category page lists at most 300 products.

Non-sponsored and mention labels

Non-sponsored means the creator said the mention was not a paid advertisement, or said they bought the product themselves (sponsorship status self_purchased or no_paid_ad_stated).

Mention labels are a different count. Each mention is tagged with one stored label. The label bar adds mentions, not creators. Do not read the organic label as the non-sponsored creator count.

• organic
• paid ad
• gifted / PR
• commerce
• unknown

Evidence, skin notes, and clinic guides

Quoted lines are the cleaned evidence text from the export, at most 160 characters. This site does not rewrite them. Each quote keeps the channel, the date, the mention label, and a link to the YouTube video.

On serum, sunscreen, cleanser, toner, cream, and mask pages, a skin-type or concern bucket is shown only when at least two channels with an approved profile note fall in that bucket. Makeup, hair, body, device, and uncategorized pages hide that section. Creator cards show the handle, name, tier, subscriber count, and thumbnail. The export does not attach a skin type to a creator.

Some ingredient hints point at an existing Glow in Seoul clinic guide. The guide describes a procedure. It is not a recommendation, and it does not say the cosmetic product does what the procedure does. Sunscreen has no clinic guide from this mapping.

Movers

The movers page groups products by the category key stored on the export. Delta is the change in non-sponsored creators: the latest 90 days minus the previous 90 days, as of 2026-07-31. The list keeps the export order. A negative or zero delta is not an increase.

Opt out

A creator can ask to be removed by emailing hello@glowinseoul.com with their channel handle. Removals are applied at the next snapshot.

The creator page at hotinbeauty.com describes the same procedure, in the section titled 노출 제외.

Limits

• The snapshot stops at 2026-07-31, Asia/Seoul. Later videos are not in these counts.
• The channels are Korean-language YouTube channels. This is not a count of every creator or every shopper.
• English names on this snapshot are translations. Each one is an unofficial English name, shown next to the Korean name.
• A high count is not a recommendation, a quality score, or a medical claim.
• These pages do not show prices or purchase links.